2024 Direct-to-Consumer Report

Gain a competitive edge with the 2024 Direct-to-Consumer Report, designed using inputs from breweries nationwide. This concise, data-driven report provides actionable insights into key consumer trends shaping the craft beverage industry.

• Attract Younger Consumers: Understand why younger audiences are choosing non-beer options and how to win them over with health-conscious offerings and social media engagement.
• Engage Non-Craft Drinkers: Learn how price, variety, and community impact their decisions, and tailor your taproom experience to their needs.
• Gender-Specific Trends: Discover how women’s preferences differ and how to appeal with inclusive and diverse offerings.

Built for breweries by breweries, this report is your guide to optimizing marketing, refining product offerings, and growing your business in today’s evolving market.